Trailers of two of Hollywood’s most anticipated upcoming movies came out this week. Warner Bros. Discovery’s Dune: Part Three and Marvel Studios’s Spider-Man: Brand New Day premiered a day apart.

Understanding the Context

But ... Fast Company: Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention