The popular social media app Snapchat promotes its latest feature as a new way to explore the world, but critics say it comes with major privacy concerns. The new feature, Snap Map, pinpoints users' ... Now its easier to tool around the world from the comfort of your smartphone.

Understanding the Context

Credit: Snap, Inc. Snapchat's solution for making Snap Map more fun, useful, and ripe for partnership opportunities — ... Snapchat announced on Wednesday that Snap Map now has more than 400 million monthly active users, a new milestone for one of the app’s core features. Launched in 2017, Snap Map was originally a way ...

Key Insights

What if Google Maps, but more Snapchat? That's what the new "My Places" feature on the disappearing messaging app's map feels like. My Places, which starts rolling out Wednesday around the world, ... Snapchat's newest feature, Snap Map, is based on its latest acquisition, social mapping startup Zenly . TechCrunch has learned that Snapchat has bought Zenly for between $250 million and $350 million ...

Final Thoughts

SheKnows: Snapchat Just Hit a New User Milestone — & Its ‘Snap Map’ Could Influence How Teens Use Other Social Media Platforms Snapchat Just Hit a New User Milestone — & Its ‘Snap Map’ Could Influence How Teens Use Other Social Media Platforms Snap Map has come a long way since its launch in 2017. The feature was originally a way for users to see their friends’ locations via GPS tracking. Now, Snap Map has a “Footsteps” feature that lets ...