TechCrunch on MSN: Roku launches a standalone app for Howdy, its $2.99 streaming service With this new app, Roku says subscribers can access Howdy's library of content on the go. Roku’s low-priced, commercial-free movie streaming service Howdy has rolled out a stand-alone mobile app. The subscription streamer, which launched last summer, is a somewhat counter-intuitive move ...

Understanding the Context

Roku has announced that Howdy, its SVoD service, has launched a mobile app in the US. The app is available immediately on the iOS App Store and Google Play, ... Today, Roku announced that Howdy™, its affordable ad-free subscription video-on-demand (SVOD) streaming service, is launching as a mobile app in the U.S. The app is available now on the iOS App Store ...

Key Insights

Roku announced the launch of its Howdy subscription streaming service as a mobile app in the United States, expanding access to the low-cost, ad-free offering on iOS and Android devices. After quietly launching last year, Roku has finally launched a dedicated streaming app for Howdy, its ad-free streaming platform. Roku has expanded its low-cost ad-free streaming service Howdy with the launch of a dedicated mobile app in the United States for iOS and Android devices. Roku has launched a dedicated mobile app for its low-cost streaming service Howdy, allowing anyone with a smartphone in the United States to stream commercial-free movies and TV shows for $3 per month ...